How Funeral Guide Secured National Coverage Highlighting State Pension Benefit Changes
Overview
To strengthen Funeral Guide’s position as a trusted source of information in the funeral sector, we delivered an insight-led press release addressing state pension age benefit changes many people are unaware of.
The campaign positioned Funeral Guide’s Managing Director, Ed Gallois, as an expert voice while providing readers with vital, practical knowledge.
Earned Media Coverage
Fifteen 70+ DR high-quality placements with backlinks, including:
National Titles:
Regional Titles:
The Challenge
Discussing pensions, benefits, and funeral costs is a sensitive yet essential subject. The challenge lay in creating a newsworthy campaign that balanced informative public guidance with compassionate communication, while simultaneously building authority and backlinks for Funeral Guide.
Our Strategy
We crafted a clear, accessible release detailing:
- Every DWP benefit that ends at State Pension age.
- The new benefits available from age 66.
- Crucial Funeral Expenses Payments many people are unaware they can receive.
By combining expert commentary from Ed Gallois with a timely, public-service angle, we ensured the story resonated with both journalists and readers.
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Results
Key Impact
15 high-quality backlinks
National and regional press coverage across multiple outlets
Positioned Ed Gallois as an authoritative voice in the funeral sector.
Total client coverage now stands at nearly 200 media placements.
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