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Ashley Coffey Reflects on the Lasting Impact of His Time at Evolve Sports Academy Released by Bradford City at just 15 and later overlooked by Leeds United, Ashley Coffey has forged quite an unconventional but remarkable footballing career through persistence and a willingness to take opportunities wherever they arose. Ashley Coffey awarded Veikkausliiga 2024 Forward

Getting Zimbabwe’s Ebenezer Save Inn Center Online – Why We Funded Starlink There’s a version of charity work that looks good in photos but doesn’t do a great deal once the photographer leaves, and we’ve always tried to avoid that. So when we asked Ebenezer Save Inn Center what would actually make a difference to

5 SEO Tools Every Agency Should Know About Search engine optimisation (SEO) is now at the core of almost every digital PR agency worldwide. Clients expect clear growth in traffic to their site while also wanting to improve their search rankings. For agencies to deliver on these expectations, they need the right tools to make

Some Stories Get Picked Up Instantly, And Others Don’t: Here’s Why One of the biggest frustrations in digital PR is seeing a campaign that seemed like a strong idea fail to generate coverage, while another secures placements almost immediately. It is easy to assume this comes down to luck, quality, contacts, or timing alone, but

Backlink Quality Vs Quantity It’s the question that’s divided SEOs and digital PRs for years: is it better to earn a handful of standout backlinks, or build as many as possible? Ask ten marketers and you’ll get ten different answers. Some swear by the single, hard-won link from a national news site. Others argue that

This Is How Travel Brands Are Winning Coverage Travel brands are operating in an increasingly competitive media landscape, with journalists receiving more pitches than ever and audiences consuming travel content across a wider range of platforms. Journalists receive hundreds, if not thousands, of pitches every week, while search behaviour is changing as more users rely

5 Benefits of Working with a Digital PR Agency Digital PR is one of the most important components of a modern marketing strategy, and for good reason. At its core, digital PR is about more than just getting your brand mentioned online. It brings together content creation, SEO, GEO (generative engine optimisation), and brand awareness

Common Digital PR Mistakes That Cost You Coverage Digital PR has become one of the most effective methods that agencies employ to build brand authority and earn meaningful coverage in competitive industries. When it is done correctly, your content can generate high quality coverage and build long term relationships with journalists. It is not that

How To Turn One PR Campaign Into Multiple Coverage Opportunities One of the biggest mistakes brands and PR agencies make with digital PR is treating a campaign as a one-off piece of content. A study gets published, outreach is completed, and once the first wave of coverage slows down, the campaign is considered finished. In

The Best Link Building Tools in 2026 A backlink is simply a link from one website to another. Think of it like a vote of confidence from one site to yours. The more high-quality backlinks your website has, the more trustworthy and authoritative it appears in the eyes of search engines, and the higher it’s