Digital PR Services

There’s no one-size-fits-all price, because there’s no one-size-fits-all campaign. Every brand we work with has different goals, so we build each campaign around your specific objectives and the criteria that matter to you.

Your cost is shaped mainly by two things: the volume of coverage we’re guaranteeing, and the goals you want that coverage to achieve. A campaign focused on a handful of high-authority placements will be priced differently to one built for broad, ongoing visibility.

Once we understand what you’re trying to achieve, we’ll put together a bespoke proposal with clear deliverables, so you know exactly what your budget is working towards from the outset.

You’ll start seeing new stories featuring your brand within weeks of placing your order. That early coverage does more than build visibility, as soon as a story goes live, readers can click through to your site and explore your services, having seen your brand positioned as an industry leader.

SEO results follow a different timeline. Ranking changes are harder to track and vary from campaign to campaign, but the placements should gradually strengthen both your search rankings and your visibility in AI search over time.

It’s worth being honest here: no reputable PR agency can guarantee exactly when rankings will move. What we can say is that Digital PR links tend to be picked up by search engines quickly, because they come from authoritative sites that are crawled often, so they’re more likely to take effect sooner than other kinds of links.

Every campaign delivers coverage on relevant, authoritative publications, with your brand featured in stories that position you as a leader in your industry. Alongside that coverage you’ll earn high-quality backlinks to your site, plus the brand awareness and referral traffic that come from being seen in the right places.

We agree the measures of success with you upfront, so “a result” is never vague. That usually means a guaranteed minimum level of coverage, the quality and authority of the sites you’re featured on and the links earned.

You’ll get clear reporting throughout, so you can always see what’s landed, where, and the difference it’s making, rather than taking our word for it.

Yes, we guarantee coverage. We’ll keep working on your campaign until we’ve landed your agreed minimum amount, and in practice we typically go well beyond that minimum.

What we can’t promise is coverage on one specific site. Because this is earned coverage, not paid placement, we don’t get to pick and choose publications the way you would with guest posting or link insertions. What we can guarantee is that every site you’re featured on is a legitimate, high-authority news outlet with a strong Domain Rating.

That distinction matters: earned coverage on credible sites is exactly what makes Digital PR valuable. It’s genuine editorial interest in your brand, which carries far more weight with both readers and search engines than a placement you’ve simply paid to appear on.

The simplest way to put it: traditional link building is paid placement, Digital PR is earned coverage.

With link building, you’re essentially buying your way onto a site through tactics like guest posting. With Digital PR, we create stories and campaigns that publications genuinely want to feature, so the coverage you get is real editorial interest that can’t simply be bought.

That difference is what gives Digital PR its weight. The features come from legitimate news sites that Google considers authoritative, and because the coverage is earned rather than paid for, it carries far more credibility with both readers and search engines. It’s the difference between being talked about because you’re worth talking about, and paying to be mentioned.