Harry Hardwick Case Study
Overview
We executed a digital PR campaign that leveraged an upcoming UFC fight to generate national and international media coverage, placing Harry Hardwick in the spotlight ahead of his Las Vegas appearance.
We aligned Harry’s expert commentary with the timely topic of his fight, and by doing so we secured top-tier media placements that directly linked Pure Digital PR to conversations around the highest level of mixed martial arts (MMA).
Where We Landed Coverage
7 high-quality placements with backlinks, including:
Regional Titles
National/International Publications
About Harry Hardwick
UFC Fighter and Former Cage Warriors World Champion
Harry is a former Cage Warriors World Champion who defended his Featherweight title multiple times before making the jump up to the Ultimate Fighting Championship (UFC).
Credentials
Being a life long martial artist, Harry Hardwick has fought at the highest level of MMA for many years across the top promotions in the sport including Bellator, Cage Warriors and the UFC. As well as being an active fighter, Harry is a head coach at the Middlesbrough Fight Academy, where he trains the next generation of talent.
Local Hero
Harry is from Middlesbrough, born and bred, and we used his love for his home town to target local North East publications, too. Focusing on the local angle helped us acquire placements in the most recognised news outlets in the area.
Today
Harry is now fighting the highest level of competition, where he has earned a fight of the night bonus, which saw him take home a $100,000 bonus from his bout at UFC Fight Night 269 Las Vegas against Marwan Rahiki which we sculpted our campaign for.
The Challenge
Despite the topic being in a crowded sports market, we were able to cut through the noise by creating a piece that stood out for its local angle and direct commentary from Harry Hardwick himself. The goal was to push Harry’s name out there, build brand awareness, earn high-quality backlinks, and position Pure Digital PR as a go-to in the sports media and PR space.
Our Strategy
We identified a timely media hook based on Harry’s love for his home area and fighting at the highest level of MMA, which resonated with both local news publications and worldwide MMA news outlets.
By offering his expert commentary at the top of the sport, we ensured that Harry’s words would reach the target audiences and offer significant value to both journalists and readers.
Results
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